The workshop series empowers students through a design thinking journey with the help of entrepreneurs & coaches. Each workshop is 10AM-Noon and includes a panel discussion with entrepreneurs sharing their experiences, followed by hands-on mentorship with a team of coaches. The goal of the workshop series is to help students develop an entrepreneurial mindset. Tools are provided to help students ideate and rapidly iterate ideas that they can share with the community through a series of markets.


Design Thinking & The Entrepreneurial Mindset

Students explore design thinking and start to cultivate an entrepreneurial mindset while developing "side hustle" project ideas.

Guest Speakers: Karen Gorsky (Armstrong School of Dance), Ayden Githinji (youth entrepreneur Solar Smithed)


Project Planning & Sustainability

Students rapidly iterate and develop their ideas with the assistance of planning tools, to create a sustainable "side hustle."

Guest Speakers: Toby Buggiani & Richy Petrina (Adelina's), Olivia "Via" Carpenter (Via's Cookies)


Budgeting & Financial Planning

Students develop a budget to explore what it takes to make their "side hustle" achieve their desired goals.

Guest Speakers: Kevin Sullivan (Purity Ice Cream, Revelry Yards, Luna, Jack's Grill, Ghost Kitchen, Pronto)


Marketing & Telling Your Story

Students prepare to launch their "side hustle" into the community while developing their brand story and their pitch to investors.

Guest Speakers: Fred Horowitz, Daniel Medina, & Sarah Barden (The Gallery Ithaca), Diamando Stratakos (Go Live Spartan)


Fish Tank

Students interested in additional resources for their "side hustle" have an opportunity to pitch their ideas to local investors.

YEM Reservations

Save your seat for the 2024 YEM season by booking a reservation below.