"Adapting to Change"

Welcome to YEM Season Four! In a time period when organizations and individuals have had to rethink their model to meet the challenges associated with COVID-19, our 2021 curriculum is focused on the theme of adaptation.

Our entrepreneur speakers are sharing personal stories of how they've evolved their business models during the pandemic, and we've updated our curriculum to learn how to take a business idea online vs. our traditional focus on May, June, July, & August outdoor markets.

In accordance with safety protocols, our entire 2021 season is online, and we will monitor the recommendations from our health department to potentially offer outdoor markets in the summer if it can be done in a safe and responsible manner.

Started March 20th



The workshop series empowers students through a business planning journey with the help of entrepreneurs & coaches. Each workshop includes a presentation from entrepreneurs sharing their startup stories, followed by hands-on training sessions with a team of volunteer coaches. The goal of the workshops is to help students conceive and refine their idea, and then bring the concept to the public through a series of open-air markets or online marketplaces while community gatherings are on hold.

Workshops are 10AM-Noon (ET) every other Saturday, and students are asked to arrive between 9:30-9:45AM to check-in and prepare to start at 10AM.


Idea Generation & Social Impact

Students brainstorm and refine their ideas to develop a focus for the remainder of the program.

Guest Speakers: Amanda David (Bramble), Bella & Amila Mazza (Peach Me I'm Dreaming)


Building a Business Plan

Students develop their ideas with the assistance of a business plan worksheet, answering a series of questions that guide their planning.

Guest Speakers: Jason Goodman (Grabanzos), Elaan Greenfield (Metal Smithery), Aubryn Neubert (Prime Jewelry Co)


Budgeting & Financial Planning

Students develop a budget to understand details such as projected revenue, expenses, and pricing.

Guest Speakers: Heather & Bruce Lane (Purity), Aubryn Neubert (Prime Jewelry Co)


Marketing & Telling Your Story

Students prepare to launch their businesses into the community, while developing their personal story, their pitch, branding, and marketing.

Guest Speakers: Samantha Abrams (Emmy's Organics), Amina Zamani (LinkedIn & Zamani Coaching Group), Gavin Hoffman (GA Studios)


Financial Literacy & Planning

Students explore tools and best practices to manage finances generated from their new businesses.

Guest Speakers: Chris Kirby (Ithaca Hummus), Gladys Brangman (Business Leaders of Colors)

YEM Reservations

Save your seat for the 2022 YEM season by booking a reservation below.